Online marketers have added infographics as a must-have element of any successful content strategy. Not only do they provide fresh, unique content for websites, but they are also highly sharable and can often kickstart a good viral marketing campaign. There are many ways to measure the ROI of infographics, but the most concrete measurement of success is likely inbound links. This is due to the sharable nature of infographics. Many bloggers repost infographics using simple embed code that is provided with the infographic itself. This embed code includes a followed anchor link back to the original host of the infographic, acting as a natural way to grow inbound links quickly.
Beyond inbound links, infographic success may also be measured by social shares on sites like Facebook, StumbleUpon, Digg, LinkedIn, etc. While this is sometimes harder to measure, it still provides a good metric of success.
Traffic is sometimes also used to measure the ROI of infographics, but sometimes an infographic will not have a direct impact on a specific page of traffic and will instead impact site traffic as a whole.